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Blue Phoenix | Phase II

BLUE PHOENIX | PHASE II

Blue Phoenix is an internal code name for a project chartered to close critical feature gaps that prevent AvidXchange from winning Invoices and Payments from customers that have a pre-existing Purchase Order business process in place. It will be successful only if we evolve both our Procurement feature-set and our AP Automation feature set. 

 

PROBLEMS WE ARE SOLVING

Market Characteristics:

  • Usage of purchase orders is highly prevalent in the middle market.

  • Provide an AP process that is tightly integrated with the customer’s existing front-end procurement controls.

  • Payment automation, when sold alone, lacks “stickiness.”

COMPETITIVE LANDSCAPE

  • We want to lead with AP and Payment Automation.

  • Our competitors have taken a head start on the feature-set required to win “procure-to-invoice”.

  • Coupling a “competitively neutral” procure-to-invoice offering with the customer ROI generated from the AvidPay Network will enable us to win.

WHAT DOES solving “procure-to-pay” mean to the company?

  • Our primary objective, with the help of Integrations, is to crack the code on New Markets expansion.

  • We expect to simultaneously improve customer lifetime value by improving the “stickiness” of our procure suite.

NEXT GENERATION PROCUREMENT UI

To deliver the “AvidXchange Requisition Management” experience with our long term platform strategy in mind, we have begun building a new back-end capability for Requisition Management – which will enable a new Requisition Management UI/UX Experience built within the Strongroom ecosystem. 

The requisition experience is decoupled from any of our other products. We have taken intentional approach by building standalone platform services and standalone UI – extensible where it can be used for our entire AP automation portfolio if we'd like too. Starting with Strongroom.

This is the first implementation built entirely using new platform strategy where we have a discreet isolated backend and discreet isolated frontend to talk to each other. Why this matters is because we can move faster when it comes to adding features to this functionality. Built using modern standards that allow us to enhance it over time..

We will be offering more than the AvidBuy product with rich features such as Receipts, Budget with PO and Invoice.

Customer and UX Research led the way with user testing to keep customer feedback front of mind through a user centered design process.